Another interesting way to look at the changing landscape of the media is the effect Internet Piracy has had.

Media companies couldn't stop the vast amount of Illegal mp3 downloads going on so they try to compete with services like Itunes.

Now These same Media companies cannot compete with the huge number of TV and Movie downloads so they have to compete again through services like Hulu and Netflix.

It is clear the Masses dictate the terms, not some organisation or corporate entity.